212 ◾ The Innovative Lean Enterprise
Jack Welch knew GE required changes at the beginning of his tenure,
despite that the company seemed to be performing well. He formulated his
three-circle strategy and stated that each strategic business unit (SBU) was
going to be number 1 or number 2 in the markets it served. If it was not, it
would be fixed, sold, or closed. Thus, a position statement for Jack Welch
could be:
Jack Welch is known for his great, high-energy, and passionate
leadership style and is not afraid of executing the tough decisions
to lead GE in creating high levels of shareholder value.
If a company is following a well-written vision statement, mission state-
ment, and living aligned values, the position statement will be synonymo ...