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The Innovative Lean Enterprise
book

The Innovative Lean Enterprise

by Anthony Sgroi Jr.
April 2016
Beginner content levelBeginner
315 pages
8h 44m
English
Productivity Press
Content preview from The Innovative Lean Enterprise
231
Appendix 2
While I was preparing the manuscript for this book, I came across a very
ingenious method of evaluating offering attributes. In his book Managing
Customer Value,
1
Bradley Gale teaches a method that utilizes a questionnaire
directed to customers. This questionnaire allows customers (current, lost,
competitor) to enter numeric values for various aspects of the attributes. By
utilizing an innovative method of transforming the data, a numerical value
can be calculated that provides a total comparative score of the total offer-
ing. This method evaluates the total offering based on the perceived benefits
and the perceived cost of the attribu ...
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Publisher Resources

ISBN: 9781482203905