
246 ◾ Appendix 3
Our fictitious example continues with the following modifications to our
strategy. First, we did not properly communicate the fact that we have built
and acquired a series of new towers. Therefore, upon a quick analysis, our
rating (on a comparative basis) for number of service towers should be 8
instead of 3. This should directly affect the download speed and the number
of dropped calls. Upon analysis, we are able to determine that the down-
load speed will increase to a rating of 7 from 4. Also, the added towers will
boost our rating to minimizing the dropped calls to 9 from 5. We have also
improved the sound quality and can ...