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Notes
Introduction
1. Allen C. Ward, Lean Product and Process Development, Lean Enterprise
Institute, September 2009.
2. For a detailed discussion of the many parts of Lean briefly described, see
Allen C. Ward, Lean Product and Process Development, Lean Enterprise
Institute, September 2009.
Chapter 2
1. For more information about 2-D maps, see discussions about the strategy
canvas by W. Chan Kim and Renee Mauborgne, Blue Ocean Strategy, Harvard
Business School Press, 2005.
Chapter 3
1. For a detailed discussion of customer satisfaction in relation to offering
requirements, see the paper by Elmar Sauerwein, Franz Bailom, Kurt Matzler,
and ...