Chapter 19

Generating Ideas

At some point, the clarifying ends and you need some ideas that will tackle those challenge(s) you've identified. This is the stage where we are seeking that moment of illumination—the “Eureka!” moment. It's the lightbulb going off over your head with the breakthrough needed to resolve the problem. Sometimes this stage proves elusive. Sometimes it happens quickly, seemingly without thinking. With a team, it often happens while brainstorming or using other divergent thinking methods. Like every other step in a performance-improvement or problem-solving process, some people like it and some do not, but it's indispensable. ...

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