From Nascent Idea to Business Concept


I have a nascent idea; now what? How do I turn this into something I can evaluate and act on?

I have a promising idea that is stalled in my development pipeline—how do I get it “unstuck”?

My team (or a team) is overly focused on technologyHow can I “unstick” their thinking?

My team is focused only on product or brand—how can I broaden their thinking?

Suppose you have landed on an interesting idea. You may have captured it on a sticky note, detailed it in short form in a concept brief, or characterized its essence with a customer value proposition (CVP). Although the new idea is energizing, you nonetheless ...

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