From Nascent Idea to Business Concept


I have a nascent idea; now what? How do I turn this into something I can evaluate and act on?

I have a promising idea that is stalled in my development pipeline—how do I get it “unstuck”?

My team (or a team) is overly focused on technologyHow can I “unstick” their thinking?

My team is focused only on product or brand—how can I broaden their thinking?

Suppose you have landed on an interesting idea. You may have captured it on a sticky note, detailed it in short form in a concept brief, or characterized its essence with a customer value proposition (CVP). Although the new idea is energizing, you nonetheless ...

Get The Innovator's Field Guide: Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.