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The Innovator's Prescription: A Disruptive Solution for Health Care by Jason D. Hwang, Jerome H. Grossman, Clayton Christensen

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Chapter 4Disrupting the Business Model of the Physician's Practice

Our call for disrupting doctors is not rooted in animosity or envy for these healers and lifesavers. Indeed, two of us are physicians and the third would have died twice, lost the use of one arm, and gone blind in at least one eye were it not for the courageous intuition of remarkable physicians. Rather, we call for disruption only because the disruption of professions is a natural and necessary step in making an industry's products and services more affordable and accessible.

It happens again and again in the world economy. Architects have been disrupted by sophisticated software that enables technicians today to design all but the largest and most unusual buildings. Disney's ...

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