The Strategic Retailer
Although hotly debatable in the global media, poor economic conditions also provide retailers with distinct opportunities. For instance, some retailers develop innovative strategies around offering cash or trade-in exchange for unwanted electronics and gold (e.g., mygoldparty.com). Amazon offers consumers gift cards in exchange for secondhand video games. To be eligible, games must be in good condition and include the original manual, cover art, and case. Amazon’s video game trade-in site lists a wide variety of games it will accept, along with their trade-in values. Furthermore, for shipments valued at US$10 or more, Amazon even gives consumers a way to ship them for free. On receipt, Amazon deposits an Amazon.com ...
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