CHAPTER 3
TRICKING YOUR BRAIN TO OPEN YOUR MIND
When I was twenty-eight, I quit my job and started my first business. I began on my own, offering marketing and communications consulting services to the D.C. area’s then-burgeoning technology market. Within a year I had a partner, several employees, a solid client base, and a real office. I was young, ambitious, naïve, and hardworking, with the benefit of great timing as the market grew. I also had one more quality that I felt contributed to my success: I loved to solve problems.
As an entrepreneur—and especially an inexperienced one—the world is one problem after another. You have to find clients, keep clients, and get employees on board when you have little to offer. You have to set up an organizational ...
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