1. Doc Searls, “The Intention Economy,” Linux Journal, March 8, 2006,

2. The project was named by Mike Vizard on The Gillmor Gang show, in October 2006, in response to my characterization of the project as the customer-side counterpart of CRM. When Mike suggested calling our new category VRM, it struck a chord, and the label stuck.

3. Doc Searls, “The Intention Economy: What happens when customers get real power,” Berkman Center for Internet & Society, speech, March 24, 2009,

4. Geoffrey Moore, Chrossing the Chasm, rev. ed. (New York: Harper Paperbacks, 2002).

5. Nassim Nicholas Taleb, The Black Swan: The Impact of the Highly ...

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