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The Interior Design Reference & Specification Book by Mimi Love, Chris Grimley, Linda O'Shea

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Chapter 4: Presentation and Communication
Drawings perform multiple tasks for the interior designer. They help communicate
ideas to the client at the beginning stages of a project; they present the image and
content of the design at strategic points in the process; and they are integral to the
construction documentation. Their effectiveness, however, depends on the manner in
which they are presented. Designers have a variety of presentation methods avail-
able to them, all of which have specic functions in the design process. Anything that
an interior designer transmits to the public should be considered a reection of the
design practice. Referred to as Branding it is a “name, term, sign, symbol or design,
or a combination of them intended to identify the goods and services of a design
rm and to differentiate them from others. Letterheads, business cards, proposals,
brochures, design boards, models, and projected images all serve to communicate
the designer’s ideas. It is thus important to develop a clear and graphically cohesive
program regardless of how the work is being presented.
DEVELOPING A PRESENTATION
A key skill for the designer is the ability to develop an appealing and successful presentation
that translates the ideas and processes that led to specific design decisions. Creating a nar-
rative, outlining and storyboarding the presentation, and determining the appropriate medium
for the content are but a few of the interior designers tasks.
The designer must also grasp how drawings—used as graphic elements—function within
different types of presentations, and how the principles of graphic design can influence the
presentation. It is a good idea to keep an updated library of graphic design references that not
only offer inspiration, but also provide strong examples of article layout and narrative develop-
ment. The design award issues of graphics magazines are an excellent starting place.
Keep in mind that the relatively recent appearance of high-quality color printseven from
fairly inexpensive inkjet printershas expanded the resources available for presenting ideas
in printed form. It is important that the interior designer take a look at how the format of a
print can affect the translation of design ideas, and also how to draw on graphic skills to sup-
port this communication.
DESIGN BOARDS
Design boards set up a sequential and ordered structure in which the intent of the
proposal is illustrated. For boards to succeed, the principles of storyboarding must be
applied to the information being presented; this entails the hierarchy of the elements on
the board itself and the sequence in which the narrative unfolds. Design boards allow the
client to spend as much time with the work as possible, and thus elements should be
paced to allow for further discovery the longer they are examined. Numerous issues need
to be considered when designing presentation boards.
Number of Boards:
ber of boards in a presentation, several
questions must be asked: What is the size
of the project? How many drawings will be
needed to adequately describe the project?
Are there going to be perspectives? Will
samples be attached directly to the board or
scanned and added to a perspective?
Narrative Development and Outlining:
Developing a narrative for the presentation
means, essentially, telling the story of the
design process. A well-conceived narra-
tive structures what and when to include
in the presentation. Narratives provide a
framework that can allocate emphasis and
importance to certain aspects of the proc-
ess. Maintaining an outline of the design
intent, and developing it as the project itself
evolves, will focus the narrative.
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THE INTERIOR DESIGN REFERENCE + SPECIFICATION BOOK
Job:02-30056 Title: RP-Interior Design Reference and Specification
#175 Dtp:216 Page:58
(RAY)
058-075_30056.indd 58 3/4/13 7:24 PM

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