The Internationalists

Book description

This book identifies the six key practices of successful internationalists and posits that recognizing them will have a profound effect on corporate mindset and how global companies plan and execute cross-border strategies.

Product information

  • Title: The Internationalists
  • Author(s): Catherine W. Scherer
  • Release date: July 2010
  • Publisher(s): Business Expert Press
  • ISBN: 9781606490679