Chapter 2

The Effects of Global Mind-Set

Two Companies That Got It Right

The following case studies are of two interesting and very different organizations. The purpose of the profiles is to illustrate the vision and practice of their global-thinking creators and leaders and to demonstrate how that drives its operations. They are serious about the global nature of their businesses. Both companies started life as small, inwardly focused organizations. With the advent of visionary leaders, their philosophy and purpose exploded outward. These companies understand, and have institutionalized, the concept of “global thinking.” The creators and principals have the vision, the characteristics, and the behaviors of the classic internationalist. That ...

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