13An Examination of Online Repurchasing Behavior in an IoT Environment

Carol D. Portillo and Terri R. Lituchy


The traditional purchasing environment has changed dramatically; the Internet offers consumers purchasing functions (research and purchasing) any time of day or night with a few clicks of a button or screen swipes. For retailers it provides the opportunity to reach consumers they would not have been able to reach via a physical store location. Although the Internet provides a wider reach, this method of purchasing has presented significant changes for the retail industry. Stores closing with the shift from physical stores to digital commerce and the transformative effect of e-commerce on pricing, product availability ...

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