8

ask without asking(STEP SEVEN: ASSUME THE SALE)

Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence.

—HELEN KELLER

I once coached a man in Melbourne, Troy, who rented furniture to real estate companies staging unoccupied homes. People are more likely to buy if the living room has a sofa and a piece of art and when the bedroom has a bed and a dresser. People want to buy the vision they see, not an empty shell. They want to see it as a home, not just a house. This also helped with older estates with dated furniture that . . . well, smelled like old furniture. It’s worth it to rent new furnishings for a few months to help sell the home more quickly and with less negotiating, just like employing the ...

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