About the Author

Assaf Kedem is an award‐winning writer who, over a career spanning two decades, has served in a range of communication roles at global financial firms, including JPMorganChase, Merrill Lynch, BlackRock, Citigroup, Morgan Stanley, AllianceBernstein, Kohlberg Kravis Roberts (KKR), MSCI, and OppenheimerFunds. He is also an adjunct professor of writing and communications at New York University's master's program in public relations and corporate communication, and he lectures periodically at The Summit for Asset Management (TSAM), a global congress and series of events featuring educational discussions about the investment industry. Assaf earned an M.S. in strategic communications from Columbia University and a B.A. in economics and management from the Israel Institute of Technology (Technion).

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