1
The Invisible Brand Takes Over
IT HAS BEEN SAID that artificial intelligence is the art of making machines act the way they do in the movies. If life imitates art, then it’s a pretty good bet we’ll all be wiped out by AI at some point in the near future. It’s no wonder that people—including the late physicist Stephen Hawking—have issued dire warnings.
Perhaps even geniuses like Hawking are susceptible to what Alvin Toffler dubbed “future shock” in his influential, bestselling book from 1970. In the Introduction, Toffler wrote, “This is a book about what happens to people when they are overwhelmed by change. It is about the ways in which we adapt—or fail to adapt—to the future.”
This book has a similar mission. Its intent is not to exacerbate ...
Get The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
