10
The God Algorithm
SO FAR, WE’VE TALKED about the Invisible Brand in terms of its implications for marketing and media, dating, healthcare, finance, education, and the arts. We’ve discussed the debate over privacy and the dangers of psychotechnology being misused by governments. In this final chapter, I’d like to wrestle with the spiritual questions about psychotechnology and its implications. I will start with a bold assertion: Psychotechnology is so powerful that it will be able to influence us at a religious level.
The Roman statesman Cicero held that religio (root of the English word religion) was a combination of the prefix re- and the Latin verb legere, which means “to read.” In Cicero’s view, religio is that which is reread. Viewing ...
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