7

Nature Versus Nurture Versus Neural Networks

WE ARE ALL FAMILIAR with the concept of nature versus nature. Now with the Invisible Brand, a third factor comes into play. I believe that psychotechnology has the potential to be a profound influence and deserves its own special category in the discussion about acquired versus inherited characteristics.

I can already hear some of you protesting that psychotechnology, for all its power, is still just a facet of our environment—shaping us by nurture. It’s either this or that, and there is no room for another. My college psych professor once joked: “There are two kinds of people in the world . . . the kind who divide the world into two kinds of people and the kind who don’t.” I’m one of a third kind. ...

Get The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.