May 2019
Beginner to intermediate
320 pages
6h 43m
English
book
The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning
by William Ammerman
Content preview from The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning
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Notes
Chapter 1
1. Professor Daniela Rus, director of the MIT Computer Science and Artificial Intelligence Laboratory, in the video “The Future Progress of AI,” https://mitsloan.onlinecampus.getsmarter.com/mod/video/view.php?id=3839.
2. “Brand,” Online Etymology Dictionary, https://www.etymonline.com/word/brand.
3. Adam Smith, The Wealth of Nations (New York: Bantam Classic Edition, Bantam, 2003), p. 572.
4. Charles Duhigg, “How Companies Learn Your Secrets,” New York Times, February 16, 2012.
Chapter 2
1. AMC’s Mad Men, Season 7, Episode 4, “The Monolith,” original air date May 4, 2014.
2. “Mad Men’s 1960s Handbook: The IBM System/360 Computer,” AMC, https://www.amc.com/shows/mad-men/talk/2014/05/mad-mens-1960s-handbook-the-ibm-system360-computer ...