Introduction
How much do you love cold calling?
If you love it and think it’s the ultimate selling tool or the best way to find and qualify leads, then you can stop reading now. This isn’t the book for you.
If, however, you feel that cold calling on unqualified prospects is the sales process equivalent of World War II carpet bombing, an anachronism of the past and both painful and highly inefficient, then this book is definitely for you.
In the pages ahead, I introduce you to the invisible sale, where digitally empowered buyers are self-educating and making key purchase decisions before your company even knows they’re in the market.
Next, I lay out a simple, repeatable process that replaces that carpet bombing with laser-guided missiles. And ...
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