Chapter 4. Trademarks and Domain Names


No one was ever fired for buying IBM.


This chapter is about brands, the words and symbols that identify the source of products and services. A strong brand can help bring customers to your products and services. Brands provide credibility. Building and implementing legal protection for your brand are essential ingredients in the success of a digital technology business. The legal name for a brand is a trademark.

In this Chapter

This chapter covers the following topics, all from a software, Internet and digital technology perspective:

  • Introduction to trademark law

  • Strong and weak trademarks

  • Trademark priority

  • Trademark searches

  • US trademark registration

  • Trademarks around the world

  • Trademark licensing

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