Chapter 4. Trademarks and Domain Names

 

No one was ever fired for buying IBM.

 
 --Anonymous

This chapter is about brands, the words and symbols that identify the source of products and services. A strong brand can help bring customers to your products and services. Brands provide credibility. Building and implementing legal protection for your brand are essential ingredients in the success of a digital technology business. The legal name for a brand is a trademark.

In this Chapter

This chapter covers the following topics, all from a software, Internet and digital technology perspective:

  • Introduction to trademark law

  • Strong and weak trademarks

  • Trademark priority

  • Trademark searches

  • US trademark registration

  • Trademarks around the world

  • Trademark licensing

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