Chapter 13. Software as a Service (SaaS)


It’s a badge labeled ‘End of Software’. Each employee at wears this badge. CEO Marc Benioff, quoted in September 2006 in

It’s not really the end of software, but for some companies it is about ending software as a licensed business asset. Business software functionality can be supplied remotely through a network. This is known as the Software-as-a-Service (or “SaaS”) business model. (“SaaS” is pronounced like the first syllable of “sassy.”)

With the SaaS paradigm at its purest, software disappears and all that the customer sees is the service. There is no installation. There are no updates or maintenance charges. There is no upfront license fee. Charges are on ...

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