The Jelly Effect: How to make your communication stick

Chapter 5. How to sell more

JELLY SELLING (BAD IDEA)

If you think hiring a professional is expensive, try hiring an amateur.

Red Adair

Business people say far too much irrelevant stuff. They fling jelly at their audience, hoping some of it sticks.

And, you'll never see as much irrelevant jelly as when you see people selling.

You'll have been on the receiving end of this yourself, as you sat through suppliers flinging all sorts of information at you. And, sad to say, you'll probably be guilty of it yourself. After all, everyone else is.

To show what I ...