CHAPTER FIFTEENVALUE CREATION THROUGH COLLABORATION
James E. Austin and M. May Seitanidi
We are in the Age of Alliances. And this is because greater value can be created for organizations, individuals, and society through collaboration. This chapter focuses on the co-generation of value by partnering between nonprofits and businesses, a phenomenon that has exhibited explosive growth since the 1990s. Almost all successful nonprofits and businesses, big or small and all around the world, are engaged in multiple alliances. Such collaboration is no longer just a nice thing to do; it is a strategic necessity for generating greater value. Many of the conceptual and analytical aspects of the nonprofit-business collaboration framework we will present ...
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