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The Jossey-Bass Handbook of Nonprofit Leadership and Management, 5th Edition
book

The Jossey-Bass Handbook of Nonprofit Leadership and Management, 5th Edition

by David O. Renz, William A. Brown, Fredrik O. Andersson
March 2024
Intermediate to advanced content levelIntermediate to advanced
816 pages
29h 26m
English
Jossey-Bass
Content preview from The Jossey-Bass Handbook of Nonprofit Leadership and Management, 5th Edition

CHAPTER TWELVEANATOMY OF A NONPROFIT BRAND

Stacy Landreth Grau

The Nonprofit Brand: More than a Logo

The morning started out with a cool breeze in the air. Five thousand people—mostly women—gathered at the Susan G. Komen “More Than Pink” Walk and Race for the Cure event site in 2022. The massive outdoor event returned after a hiatus due to the Covid-19 pandemic, which, depending on the location, effectively shut down most if not all in-person events. For many cities, this was their first race since 2019. Participants donned pink and white, some as survivors, some in treatment, and some to honor those who suffered or lost their battle with breast cancer. The purpose of the event is to help end breast cancer by raising awareness and funding ...

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Publisher Resources

ISBN: 9781394198863Purchase Link