CHAPTER 1
THE POWER OF NARRATIVE
How It Pulls People to Act, Innovate, and Learn
Everyone talks about the importance of story and narrative. Big brands and their marketers do. So do politicians. But they use the terms story and narrative loosely and usually interchangeably, as if they have the same meaning. I make a critical distinction between those two words—one that plays a key role in our journey from fear and pressure to opportunity and unleashed potential.
THE DISTINCTION BETWEEN STORIES AND NARRATIVES
Stories have two key attributes. First, they are self-contained. As Aristotle observed, they have a beginning, a middle, and most importantly, an end. For all their twists and turns, they resolve.
The second attribute of the stories we read ...
Get The Journey Beyond Fear: Leverage the Three Pillars of Positivity to Build Your Success now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
