May 2021
Beginner
272 pages
4h 56m
English
Everyone talks about the importance of story and narrative. Big brands and their marketers do. So do politicians. But they use the terms story and narrative loosely and usually interchangeably, as if they have the same meaning. I make a critical distinction between those two words—one that plays a key role in our journey from fear and pressure to opportunity and unleashed potential.
Stories have two key attributes. First, they are self-contained. As Aristotle observed, they have a beginning, a middle, and most importantly, an end. For all their twists and turns, they resolve.
The second attribute of the stories we read ...