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Find Your Sweet SWOT

“When I . . . use my strength in the service of my vision, it becomes less and less important whether I am afraid.”1

—Audre Lorde

With your list of critical success factors in hand, it is natural to ask with some trepidation: Do I have what it takes to get there? A strategic plan doesn’t leave you wondering. It gives you a clear, calm, and brilliantly easy way to find out. It’s called a SWOT analysis. I don’t have much use for business jargon, but I make an exception for SWOT, an acronym for strengths, weaknesses, opportunities, and threats. You can use your SWOT to size up what you have to work with—or work around—as ...

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