The Key to the C-Suite

CHAPTER 6CREATING A FINANCIAL DASHBOARD

A dashboard by definition is a control center that provides output that enables the operator to make informed decisions. It also provides an opportunity to capture key input information that will assist the operator further in making such decisions. In a car or truck, for example, the “low-fuel” light tells drivers that if they don’t take action, a problem could occur (running out of gas and being stranded). The action, of course, is to fill the tank with fuel to avoid trouble. A financial dashboard should assimilate the information (results) that you have collected and provide output that will assist your prospects in determining whether your product or service will help them reduce costs, increase revenues, ...