CHAPTER 9WHAT THEY DON’T TEACH YOU IN SALES TRAINING
I wanted to provide you with some real-life insights into how the ideas outlined and discussed in this book can affect your process, your methodology, and your sales success. So I contacted some of my friends, colleagues, and customers and asked them, “What is it that you were not taught in sales training?” Once I received their answers, I applied the concepts and principles from The Key to the C-Suite to their comments.
Following are responses from some of the best sales trainers, teachers, authors, and thinkers I have ever met. Some of these responses are short and some are long, but they are all helpful in understanding what’s going on in the real world of sales. And they reinforce the concepts ...
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