INTRODUCTION

JUST ANOTHER DAY AT THE OFFICE

The following story might sound familiar. The details won’t be—like all the illustrative examples in this book, it’s a composite—but most of today’s businesspeople will relate to the general theme.

There’s a reason I want to start this journey with a simple story about good people dealing with avoidable problems. I’ll explain in a minute. But for now, let’s consider the story of Josh and his attempt to write something as seemingly simple as a management report for call center operations.

Josh is a smart guy. He’s got an MBA from a top school. He’s the very picture of the modern knowledge worker, or “white-collar worker” in somewhat older parlance. And when this story unfolds, he is an important player ...

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