Book description
Language is the medium of business. To be successful, we need to communicate effectively in writing. That’s true whether we are providing instructions to our colleagues, communicating with our customers, or advising our direct reports. We must be able to deliver clear, accurate messages that inform, persuade and motivate. Unfortunately, people lapse into habits that interfere with their ability to communicate.
The Language of Success
shows readers ho to avoid these mistakes, and to write lucid, concise, and accurate e-mails, letters, performance appraisals, and presentations. Now anyone can master the lost art of clear writing and:
* eliminate ambiguities, jargon and grandiose claims * master proper paragraph structure so the message doesn’t get muddled * avoid wishy-washy or misleading terms like "world class" or "state of the art" * write clear concise sentences that follow the "first time right rule" * use e-mail professionally and efficiently * create career-enhancing reports
Honest and authoritative, The Language of Success will gives readers practical techniques to help readers cut through the fluff, guff, geek, and hyperbole, write exceptional business documents, and get their message heard.
Table of contents
- Contents
- Acknowledgments
- Chapter 1 Introduction
- Chapter 2 The Problem: How Fluff, Guff, Geek, and Weasel Ruin Your Writing
-
Chapter 3 The Principles: Modern Methods in Business Writing
- Write the Way You Speak
- Respect the Medium
-
The Core Principles of the Language of Success
- Clarity (1/2)
- Clarity (2/2)
- Conciseness (1/2)
- Conciseness (2/2)
- Correctness (1/2)
- Correctness (2/2)
- Suitability for the Audience (1/3)
- Suitability for the Audience (2/3)
- Suitability for the Audience (3/3)
- Suitability for the Purpose (1/3)
- Suitability for the Purpose (2/3)
- Suitability for the Purpose (3/3)
- Purposes and Patterns for the Whole Message (1/2)
- Purposes and Patterns for the Whole Message (2/2)
-
Chapter 4 The Practice: Real-World Applications of the Language of Success
- Writing to Inform
- Writing to Evaluate
- Writing to Motivate
-
Writing to Persuade
- Cold Call Messages—Introducing Yourself and Your Company
- Setting a Meeting
- Following Up from a Meeting
- Announcing a New Product or Service
- Responding to a Request for Information
- Checking on Customer Satisfaction
- Nurture Messages
- Recommendations and Proposals
- Presenting a New Idea to Management or Colleagues
- Chapter 5 Your Potential
- Index
- About the Author
Product information
- Title: The Language of Success: Business Writing That Informs, Persuades, and Gets Results
- Author(s):
- Release date: January 2008
- Publisher(s): AMACOM
- ISBN: None
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