4Scenario Studies: Targeted Tactics for Specific Events

It’s important to make sure that we’re talking with each other in a way that heals, not in a way that wounds.

—Barack Obama

Most internal leadership communications fall into four categories—communicating bad news, celebrating a milestone, honoring a person, and unveiling a new policy or strategic direction. Each requires a specific language approach as well as unique customizations and must-haves to maximize engagement and inspiration.

You’ll notice earlier-covered themes here, including empathy, authenticity, and purpose, but I’m contextualizing them in real-world scenarios for easy reference when these moments arise in your leadership responsibilities.

Relaying Bad News

Sharing bad news ...

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