CHAPTER 42

The 4 Corners of Your Business

Earlier on, I mentioned the “four corners” of your business. Those integral people are your attorney, banker, insurance agent, and CPA. You will need all of these people in place at the onset of your business. It is crucial that each learns to understand your industry, or better yet, has experience working with a client within your industry. Be sure to interview at least three potential candidates in each “corner” before deciding on someone. Getting a referral from another business is fine, but remember that every business is different. Your particular personality is different, your learning curve will be different, and you will be schooled by each one along the way. The chemistry between you and the ...

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