December 2018
Intermediate to advanced
256 pages
4h 9m
English
Small- to medium-sized enterprises (SMEs) generate all—100 percent—of net new jobs in North America. Counterintuitively, perhaps, large firms do not. They mostly either merely replace existing jobs, or they reduce jobs through automation and outsourcing overseas. IBM, Boeing, Microsoft, and 3M are not producing new jobs and new employment.
But those businesses on Main Street, in the suburban malls, and on the exurban campuses, are. These firms are often closely held, and some are in the same families for decades. Some are start-ups with stars in their eyes. Some are franchises and local outlets.
All of them require a particular kind of care and feeding because they can't afford to make major errors; a small business could be sunk by ...