6.2. ETHICS IN ACTION
A genuinely ethical community has three basic components. The first is trust: the general expectation among members that their fellows will behave ethically toward them. The second is loyalty: acceptance of the obligation to refrain from breaching one another's trust and to fulfill the duties entailed by accepting that trust. The third is solidarity: caring for other people's interests and being ready to take action on behalf of others, even if it conflicts with personal interests.[]
Can organizations stick to ethical values and still survive in the marketplace? One entrepreneur who set out on such a path was Anita Roddick, the founder of The Body Shop. She grew up in a large Italian immigrant family in a small town in ...
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