10.3. LINK THE FUTURE STORY TO THE LISTENERS' CURRENT MIND-SET
Like all other stories, a future story needs to offer something unusual, something unexpected; otherwise, there's no interest in it. But effective future stories also need to have enough connection with current mental models to make them plausible to a critical mass of the listeners. When listeners can't see the connection between their current worldview and the future story, they will experience the story as unrealistic—as science fiction. It will end up on the shelf without creating much effect. The crux is finding the right balance between the known and the new. Erring on the side of the known will make the story boring. Erring on the side of the new will make the story so outlandish ...
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