9.1. THE STORIES THAT FORM THE CORPORATE CULTURE

Corporate culture, says Edgar Schein, is "a pattern of basic assumptions that the group learned as it solved its problems of external adaptation and internal integration, that has worked well enough to be considered valid and, therefore, to be taught to new members as the correct way to perceive, think, and feel in relation to those problems."[]

Any group that has been together for a significant time tends to develop a shared view of the way the surrounding world works, of the methods for problem solving that have been be effective in that world, and of the appropriate ways of acting in that world in the future. When this shared view of the world has been in place long enough and is reflected ...

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