There you have it. Everything you need to know to become a great negotiator.

Now, get out there and put it into practice. Everything in this book is theory; it only becomes real when you do something with it. No one ever learnt to swim by reading a book.

And as you put it into practice, I urge you to do so ethically. Ethics are really outside the domain of this book. I would like the world to be a better place and much of my work is conducted with that in mind, but I am not writing the new Sermon on the Mount. I will leave it to the philosophers and the clergy to discuss such matters and I will leave it to you to make your own moral choices.

Your actions are your votes. Whatever you may say at dinner parties or shout at the television, ...

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