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The Leader's Guide to Presenting by Jeremy Cassell, Tom Bird

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Chapter 14

Connecting with any audience

As business presenters we need to get on the same wavelength as our participants. Connection is the naturally occurring dance that happens when people meet. Sometimes it happens spontaneously. However, there are specific skills and behaviours you can learn that enhance connection and increase your effectiveness as a communicator and influencer.

Connection (or rapport) is fundamental to effective presenting. Rapport is one of the cornerstones of effective personal impact. If you learn these key skills you can have more control, and influence others unconsciously. When you are in rapport with your audience, the people tend to be more open to you, be less critical, have fewer objections and be more likely ...

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