CHAPTER 17
Elevate Your Communications Program
Effective communications underpin your ability to influence stakeholders and sustain relationships. In our Transition Labs, we often find that first-time C-suite executives underestimate the importance of quickly establishing and executing a well-thought-out communications program. The higher you go, the more people you’ll encounter who want to know what you will be doing and how you will be doing it. You may have inherited hundreds or even thousands of staff located across the world. Most of them will be looking to you for direction; they’ll want to have confidence in your leadership.
Furthermore, you will have to communicate with numerous other stakeholders outside of your company (possibly including ...
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