Setting and selling a vision

‘Vision’ is a simple statement setting out why an organisation or team exists. It provides a framework for an organisation’s values and actions. To be effective it has to be ‘sold’ – staff must be persuaded of its relevance to them.

Frequency – more often than you expect!

Key participants – all staff.

Leadership rating: Leadership7


As an effective leader you must recognise that your team or organisation needs to know what it stands for. You will understand that it needs an overarching sense of identity. This identity can be described in three elements. Your team needs to:

  • be able to define itself – to know and say what it stands for;
  • understand where it is going;
  • know how it will measure success. ...

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