CHAPTER 7Leadership Brand Proficiency

Investors Want Leaders Who Fit the Requirements of the Situation

Adapting behavior to situations should come naturally. It’s the rule in all sorts of activities, after all. We don’t wear boots to a beach or go barefoot on a mountain hike; we don’t boo and hiss in church or behave with sober reverence at sporting events; we don’t eat fast food with cutlery or haute cuisine with our fingers. Effortless as all this is, leadership is another matter. Because it is all too easy to fall into a pattern in which one form of leadership always takes precedence, investors can gain a substantial advantage by assessing whether leaders have the proficiency to fit their skills to their particular business situation.

Leaders ...

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