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CREATING CULTURE IN THE NEW WORLD OF WORK

Though the basic leadership tasks discussed in Chapter 6 are fairly concrete, as a manager and leader, you’ll be expected to perform less tangible ones as well. The value of a company depends on the quality of its leadership: it is that simple. And arguably, one of the most important roles the leadership team plays within a company or enterprise is to foster a productive, positive culture, one that enhances the brand, improves the ability to recruit employees into the company and retain them, and delivers results reliably.

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