Chapter 2
Lean 3P’s Place in the Product Development Process
Applying Lean 3P to New Product Development
Voice of the Customer
If the goal of all new products is to create something that a customer is willing to purchase and thus generate a profit, understanding a customer’s needs, desires, issues, and concerns is important. Voice of the customer is a process that can be used to do this by capturing a wide range of customer likes and dislikes based on qualitative and quantitative information. This information can be generated through focus groups, ...
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