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The Lean Anthology
book

The Lean Anthology

by Rebecca Goldberg, Elliott N. Weiss
November 2014
Beginner to intermediate content levelBeginner to intermediate
248 pages
6h 24m
English
Productivity Press
Content preview from The Lean Anthology
28 THE LEAN ANTHOLOGY
Dylan: Well, I have two kinds of inventory, organizations and can-
didates, and I need both—I’m essentially a matchmaker.
The customer conversion process begins with either a direct
referral or a visit to my website. Whoever it is will look at
my website before contacting me. So my Internet storefront
is really important, because it’s the first thing people will
see. My value proposition and credibility are imperative. It’s
essential to communicate my track record, credentials, and
confidentiality right up front, especially because the industry
I serve most often is connected with homeland security.
Amelia: Yes, I can see t ...
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Publisher Resources

ISBN: 9781482246797