Index
- Accident, innovation and
- Accounting activities
- Acquisition(s):
- in conversion funnel
- methods, Landing page test
- Actionable data
- Actionable metrics
- Adopters, early
- Advertisements
- Airbnb
- Amazon
- American automobile manufacturers, on lean
- Andreessen, Marc
- Anthony, Scott
- Anti-segments
- AppFog case study
- Apple
- Apple's iPhone
- Ariely, Dan
- Artificial intelligence
- Audience, knowing
- Aware customer state
- Aware measurement
- Baby care, case study on creating affordable
- Baghai, Mehrdad
- Barrese, James
- Beane, Bill
- Behavior(s):
- capturing extraordinary
- customer
- measuring customers
- Berkeley Pizza case study
- Bespoke case study
- Betabrand case study
- Better Business Bureau
- Big business(es):
- building startup inside
- get big
- return on investment of
- starting of
- Blank, Bennett
- Blank, Steve
- Blockbuster
- Blogs
- BMW
- Borders
- Brand
- Breck shampoo
- B2B
- lean startup sales
- persona in
- products and
- sales
- trusting and intrigued states
- Build-it-and-they-will-come philosophy
- Build-measure-learn loop
- Business activity
- Business(es). See also Big business(es)
- activity
- building successful
- modern, data and
- network effects
- service-based
- size of
- small
- successful, customers in
- Business models:
- channel-driven
- evaluating
- experiments and testing
- freemium in
- market segment and
- problem-centric
- product centric
- product-market fit
- profitable, scaling
- technology-centric
- Business-to-consumer (B2C) sales
- Butler, Andy
- Buzz, building
- Carlson, Lucas
- Case studies:
- AppFog
- Berkeley Pizza
- Bespoke
- Betabrand
- Copyblogger ...
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