CHAPTER 11
Learning Cycles
I have not failed. I have merely found ten thousand ways that won’t work.
Thomas Edison
Allen could not have been more insistent. “Phase gate is evil!” he shouted, pounding his fist on the table for emphasis. When I first met Allen Ward, he had made his position clear, “Phase gate methodology must be abolished,” he had told me. This singular point remained a heavily debated topic between us. At first I could not comprehend Allen’s meaning. But as I learned more, my views changed. As the product development system began to relinquish its secrets I developed a different perspective and saw product development from a ...
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