Learning is not compulsory . . . neither is survival.
W. Edwards Deming
This book is written with one purpose in mind: it is intended to help you improve the effectiveness and efficiency of your product development system. The objective of this book is to provide you with the insights necessary to develop more new products of higher quality in less time with your existing organization. This is the story of my personal journey of learning and discovery and is intended to encourage you on your improvement journey, or perhaps persuade you to embark.
In 2003 Harley-Davidson was awarded the Outstanding Corporate Innovator (OCI) award by the Product Development Management Association (PDMA). The OCI award was won based on conventional ...