Chapter 1

Introduction

Introduction

1.1 A changing business landscape

To say the world around us has changed is to state the obvious. The world is always changing. What is remarkable is not the change per se.

Instead, what is remarkable is the pace of that change which has increased dramatically. What is also remarkable is the extent of the change, which has resulted in a significant paradigm shifts for business. Over the last ten years, we have seen the rise of several great startups and products that have leveraged technology to create new business models, disrupt incumbents and grow rapidly. It is remarkable to think that just ten years ago transformational ...

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